Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Grand Valley State University
PR Daily: Social Media Audit
PR Daily is a news site that reports news, opinions, and advice on public relations, marketing, social media, and media worlds. They strive to give their community practical and applicable information promptly. It is also one of the leading platforms in training leaders to become professionals in corporate communications, social media, public relations, and management. With a focus on helping communication professional make advancements in their careers, while also being a steller representation of the organizations they serve. To achieve their goals throughout the years they have organized and created live and virtual events, two leadership Councils, several websites, offered consulting, social media and informative newsletters. Two of their main social media platforms include, Twitter and Facebook. This social media audit is going to dive into the last two months of activity on these two platforms. With the audit resulting in being able to see their strengths and weaknesses, along with the kind of interaction they have with their followers.
PR Daily’s Twitter Audit
PR Daily’s Twitter URL link – https://twitter.com/PRDaily
Social media handle – @PRDaily
Number of posts posted in the last two months – 568 posts from 11/23/2019 – 01/23/2020
Key Performance Indicators (example, total likes, comments, shares received by the posts in the last two months) –
Total Amount of Posts, Likes, Comments, Retweets Between 11/23/2019 – 01/23/2020
| Company | Social Media | Handle | Total Posts | Total Likes | Total Comments | Total Retweets |
| PR Daily | @PRDaily | 568 | 1501 | 37 | 681 |
URL links of top 10 posts in terms of Key Performance Indicators –
- First post was on 11/25/2019 it had 28 likes, 0 comments, and 17 retweets
- Second post was on 11/25/2019 it had 20 likes, 2 comments, and 20 retweets
- Third post was on 01/03/2020 it had 19 likes, 1 comment, and 16 retweets
- Fourth post was on 11/25/2019 it had 19 likes, 0 comments, and 12 retweets
- Fifth post was on 12/26/2019 it had 26 likes, 0 comments, and 5 retweets
- Sixth post was on 12/2/2019 it had 19 likes, 0 comments, and 8 shares
- Seventh post was on 12/27/2019 it had 17 likes, 0 comments, and 10 retweets
- Eighth post was on 12/30/2019 it had 18 likes, 0 comments, and 9 retweets
- Ninth post was on 12/11/2019 it had 19 likes, 1 comment, and 6 retweets
- Tenth post was on 12/18/2019 it had 19 likes, 0 comments, and 7 retweets
Target demographic – Based off of their twitter posts they are trying to reach male and females between the ages of 20 and 50 that are interested in the public relations field and/or already working in it.
Number of Profile Followers/Likes – Profile Followers = 115.8k
Evaluate performance – While the PR Daily does have a good following on Twitter their overall interaction on the social media platform does not display that. With having 115.8k followers on twitter they have a good-sized audience to give information to, however, they seem to be missing the mark with their best tweet in the last two months having a total interaction of 41. They are specifically lacking in comments when it comes to their Twitter platform, having people respond only 6% of the time. Due to this, I would suggest that they look into what their audience currently talking about and try to relate some of their posts towards that topic. Along with making their post more interactive, like starting a competition or taking a poll. Overall they have a large audience but need to strategize on how to engage more effectively with them.
PR Daily’s Facebook Audit
PR Daily’s Facebook URL link – https://www.facebook.com/prdaily/
Social media handle – @prdaily
Number of posts posted in the last two months – 109 posts from 11/23/2019 – 01/23/2020
Key Performance Indicators (example, total likes, comments, shares received by the posts in the last two months) –
Total Amount of Posts, Likes, Comments, Shares Between 11/23/2019 – 01/23/2020
| Company | Social Media | Handle | Total Posts | Total Likes | Total Shares | Total Comments |
| PR Daily | @prdaily | 108 | 172 | 63 | 8 |
URL links of top 10 posts in terms of Key Performance Indicators –
- First post was on 1/14/2020 it had 9 likes, 0 comment, and 2 shares
- Second post was on 1/14/2020 it had 4 likes, 1 comment, and 5 shares
- Third post was on 11/26/2019 it had 7 likes, 1 comment, and 1 share
- Fourth post was on 11/25/2019 it had 5 likes, 0 comments and 3 shares
- Fifth post was on 12/03/2019 it had 5 likes, 0 comments, 2 shares
- Sixth post was on 01/01/2020 it had 5 likes, 0 comments, 2 shares
- Seventh post was on 01/10/2020 it had 4 likes, 0 comments, 3 shares
- Eighth post was on 01/13/2020 it had 4 likes, 0 comments, 3 shares
- Ninth post was on 01/23/2020 is had 4 likes, 0 comments, and 3 shares
- Tenth post on 01/08/2020
Target demographic – Based off of their facebook posts they are trying to reach male and females between the ages of 20 and 50 that are interested in the public relations field and/or already working in it.
Number of Profile Followers/Likes – Profile Followers = 108,766 and Profile Likes = 106,339
Evaluate performance – PR Daily has a strong presence of Facebook with 108,766 followers and 106,339 profile likes. However, it does need to work on engaging its followers, due to the fact that follower interaction is very low. Out of 108 posts, there were only 8 comments altogether, to try and boost follower interaction they should look into what their target demographic is into and base their posts off of the knowledge. For example, their post with the most interaction in the past two months was one relating to social media, suggesting that is a topic that resonates with their target demographic. So based on that information, they should try to post more interactive posts about social media. With PR Daily’s large audience they will are able to reach a lot of people but need to strategize and learn how to engage more efficiently and effectively with them.
Through completing this social media audit I was able to evaluate PR Daily’s social media presence. While on both Twitter and Facebook, PR Daily had a rather large audience to interact with. However, when it came to the interaction it seemed to fall short. Both Twitter and Facebook had rather low interaction on the most popular posts in the past two months for their audience size. Overall, Twitter had the most interactions and most posts. When it came to both of their most popular posts, however, they were both about writing strategies and tools. This suggests that this is something their audience is interested in. Additionally, on both Twitter and Facebook, their video posts seemed to gain more interaction from their audience, indicating that they should post more content in video form. I would also recommend that they take the time to look into what their audience is interested in. This way they can relate this newfound interest in a post, creating more attraction. This audit was able to show that PR Daily has a large audience, they still need to work on engaging their followers to create a more meaningful and impactful message.
PR Daily URL Link – https://www.prdaily.com
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus you own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
Creating a New Perspective in Public Relations 